Expertise for Patients
Meet the next generation of surgery patients
In my own surgery journey, I've encountered countless patients like me...
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Research-intensive, active on the online forums
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Need to understand a surgeon's philosophy, has many questions
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Willing to pay top-dollar and fly across the country
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Yet no surgeons are creating the educational content that these patients need. Those that do can differentiate themselves.
Why you should make online content
1 / Many premium / cash-pay patients find surgeons through copious online research
These are highly-engaged patients seeking all available information, and they’re willing to pay top dollar for a surgeon from whom they understand the complete procedure.
2 / When these patients have great outcomes, they’ll strongly recommend surgeons online, which will be seen by thousands of prospective patients
These online communities are obsessed with only a handful of surgeons because they understand their philosophy and approach, and some surgeons have already built entire practices just serving these patients.
3 / SEO without paying for SEO
Surgeons' offices get bombarded by search engine optimization sales reps, but in reality, better content is the best way to rank better on search engines.
4 / Stop needing to answer the same questions over and over
In consults, you could sometimes point patients to your online content where you answer their questions in extreme depth.
5 / Online educational content is the highest-leverage way that a surgeon can benefit the world
Online content would enable you to benefit millions of patients around the world, rather than just the thousands of patients you’re able to directly operate on in your career. Somehow, this specialized content literally does not exist yet.
How the content gets made
I partner with surgeons to create multiple "units" of content on topics patients want to know about, and each corresponds to ~10 minutes of reading or viewing. This will build your credibility online, resulting in an inflow of cash-pay, out-of-town patients who want a surgeon with demonstrated expertise they can understand.
100% money-back guarantee if you aren't satisfied.
Youtube videos
We would simply record you discussing the topic, and then I’d edit it into a professional video like this one (I work with professional video editors).
Written content
I convert the spoken video content into organized written form, which you can post (alongside the video) on your website.
Online community posts
I'll separate the written guides into various parts that all correspond to specific new posts we can make across the online communities, with a link back to the guide and video on your website.
Hi, I'm Alex. 👋
I'll create educational content with you.
I've been a maxillofacial and plastic surgery patient, and I'm an active member of online patient forums.
I’m the only person on earth with expertise in all of these critical areas: surgeries, online patient communities, and content creation. I'm enrolled in the world's most-selective graduate business school, and I have years of experience as a product manager at Facebook, so I know the online/social marketing space in a way that others don't. I work with you personally, one-on-one.
You'd think good patient-education content
already exists, but you'd be wrong.
Online patient communities crave expertise from surgeons, but the half-paragraph descriptions of procedures on private-practice websites (usually not even written by the surgeon) aren't enough. In fact, I've never seen a single post by a surgeon in the online communities.
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There is a huge opportunity for educational content to be a top differentiator for you as a surgeon. Specifically, you can focus on the latter-half of the patient-research process below. I have many specific ideas; I'd love to chat further!
The pricing is reasonable.
I charge per "unit" of content: video, written, and community post all-in-one.
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The price could increase over time, depending on demand.​
I offer a 100% money-back guarantee if you aren't satisfied.
Get in Touch
This is my personal phone number and email address. I'll respond quite quickly.